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Research Methods for Science
38,61 € *
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A unique introduction to the design, analysis, and presentation of scientific projects, this is an essential textbook for undergraduate majors in science and mathematics. The textbook gives an overview of the main methods used in scientific research, including hypothesis testing, the measurement of functional relationships, and observational research. It describes important features of experimental design, such as the control of errors, instrument calibration, data analysis, laboratory safety, and the treatment of human subjects. Important concepts in statistics are discussed, focusing on standard error, the meaning of p values, and use of elementary statistical tests. The textbook introduces some of the main ideas in mathematical modeling, including order-of-magnitude analysis, function fitting, Fourier transforms, recursion relations, and difference approximations to differential equations. It also provides guidelines on accessing scientific literature, and preparing scientific papers and presentations. An extensive instructor's manual containing sample lessons and student papers is available at www.cambridge.org/Marder.

Anbieter: Dodax
Stand: 20.01.2020
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TAM (tank)
29,90 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.The Tanque Argentino Mediano ("Argentine Medium Tank"), or TAM, is the main battle tank in service with the Argentine Army. Lacking the experience and resources to design a tank, the Argentine Ministry of Defense contracted German company Thyssen-Henschel. The vehicle was developed by a German and Argentine team of engineers, and was based on the chassis of the German Marder infantry fighting vehicle.The TAM met the Argentine Army''s requirement for a modern light-weight and fast tank with a low silhouette and sufficient firepower to defeat contemporary armored threats. Development began in 1974 and resulted in the construction of three prototypes by early 1977 and full-scale production by 1979. Assembly took place at the local 9,600 meters squared (103,333 ft²) TAMSE plant, founded for the purpose by the Argentine government. Economic difficulties halted to production in 1983, but manufacturing began anew in 1994 until the army''s order of 200 tanks was fulfilled.

Anbieter: Dodax AT
Stand: 20.01.2020
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TAM (tank)
29,00 € *
ggf. zzgl. Versand

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.The Tanque Argentino Mediano ("Argentine Medium Tank"), or TAM, is the main battle tank in service with the Argentine Army. Lacking the experience and resources to design a tank, the Argentine Ministry of Defense contracted German company Thyssen-Henschel. The vehicle was developed by a German and Argentine team of engineers, and was based on the chassis of the German Marder infantry fighting vehicle.The TAM met the Argentine Army''s requirement for a modern light-weight and fast tank with a low silhouette and sufficient firepower to defeat contemporary armored threats. Development began in 1974 and resulted in the construction of three prototypes by early 1977 and full-scale production by 1979. Assembly took place at the local 9,600 meters squared (103,333 ft²) TAMSE plant, founded for the purpose by the Argentine government. Economic difficulties halted to production in 1983, but manufacturing began anew in 1994 until the army''s order of 200 tanks was fulfilled.

Anbieter: Dodax
Stand: 20.01.2020
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The Laws of Choice
56,90 CHF *
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How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive 'laws' of customer choice. Now, in this much-anticipated major work, Eric Marder reveals how universal patterns in survey responses lead not only to general principles in marketing but to empirically verifiable laws of human nature itself. Drawing on forty years of applying his pioneering experimental design techniques to marketing research surveys, Marder presents a global theory of choice behavior, supported by original data reported here for the first time from thousands of massive real-life experiments based on millions of interviews. His dramatic findings about pricing, optimal marketing tactics, product evaluation, the relative role of product and image, and advertising effectiveness will make this book required reading for the entire marketing community. Of special interest to social scientists and survey research practitioners will be Marder's powerful research designs and techniques, including the unbounded write-in scale for measuring desirability (attitude) and his methodological analyses of the relationships among beliefs (perceptions), desires, choice, and behavior. In the Preface, he writes: 'At the core of the theory are three laws of choice behavior the Law of Congruence, the Law of Primacy, and the Law of Persistence. These laws are both general and self-evident. At first glance, they are so self-evident that you might say: 'I have known this all along.' My reply is: 'Of course you have known it all along. But there is a difference between knowing and knowing, between the passive knowing that allows us to persist in actions that are inconsistent with what we know, and the active knowing that helps us change the way we do things.' I believe that knowing the laws of choice behavior-really knowing them -- changes the way we do things. My crass but stringent criterion has been that a good theory should enable someone equipped with it to make more money than someone who isn't. I believe my theory has passed this test.'

Anbieter: Orell Fuessli CH
Stand: 20.01.2020
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The Laws of Choice
67,99 € *
ggf. zzgl. Versand

How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive 'laws' of customer choice. Now, in this much-anticipated major work, Eric Marder reveals how universal patterns in survey responses lead not only to general principles in marketing but to empirically verifiable laws of human nature itself. Drawing on forty years of applying his pioneering experimental design techniques to marketing research surveys, Marder presents a global theory of choice behavior, supported by original data reported here for the first time from thousands of massive real-life experiments based on millions of interviews. His dramatic findings about pricing, optimal marketing tactics, product evaluation, the relative role of product and image, and advertising effectiveness will make this book required reading for the entire marketing community. Of special interest to social scientists and survey research practitioners will be Marder's powerful research designs and techniques, including the unbounded write-in scale for measuring desirability (attitude) and his methodological analyses of the relationships among beliefs (perceptions), desires, choice, and behavior. In the Preface, he writes: 'At the core of the theory are three laws of choice behavior the Law of Congruence, the Law of Primacy, and the Law of Persistence. These laws are both general and self-evident. At first glance, they are so self-evident that you might say: 'I have known this all along.' My reply is: 'Of course you have known it all along. But there is a difference between knowing and knowing, between the passive knowing that allows us to persist in actions that are inconsistent with what we know, and the active knowing that helps us change the way we do things.' I believe that knowing the laws of choice behavior-really knowing them -- changes the way we do things. My crass but stringent criterion has been that a good theory should enable someone equipped with it to make more money than someone who isn't. I believe my theory has passed this test.'

Anbieter: Thalia AT
Stand: 20.01.2020
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